In this article, I am going to talk about things which you should know before starting your marketing journey. We will talk about the important things that will help you throughout your journey. This article will be useful for anyone who wants to start their marketing journey.
What makes a building stand strong?
Answer: The foundation of a building.
So, what is the foundation of the building?
Answer: The material properties which are used to make the base so strong.
In today’s time, we all are in a hurry to achieve our aims so fast, but we don’t get results and then feel disappointed, because we just forget to make our foundation strong, what we just do we directly try to build a building on an unstable foundation. So first we have to make our foundation strong, make our fundamentals clear so that we can figure out each and everything smoothly, understand things properly and implement them in an efficient way. Understanding the fundamentals in starting will also help us in solving future problems, which means whatever we will build, it will be very strong and full of strength.
Let’s understand marketing,
What is Marketing?
Basically, marketing is based on science, not on creativity. It starts before creating the product by understanding the customer and customer needs which leads to creating a product that fits and sending the right message to the right person at the right time. You know marketing is also about communicating, like keeping an existing customer happy by communicating with them, by doing this simple thing you can retain them as your customer for life.
Isn’t it so simple just you have to communicate?
But yeah for that you should have good communication skills and to improve that, you should
- Write as you talk, Join a conversation in people’s minds, understand your target audience very well.
- Write and speak a lot. The more you write and speak, the better you can write and speak. Writing also slows down your thought process and gives you clarity.
- Think in English.
I know what you are thinking now, what is the purpose of marketing?
The purpose of marketing is to build a brand and capture a position in the minds of the consumer.
Marketing is a game of perception. Product is rooted in reality, never let marketing become more important than the product. A great product sells itself, it converts your customer into brand ambassadors.
Now you are probably wondering, What is the best channel of marketing ever?
It’s word-of-mouth marketing.
Traditional Marketing vs. Digital Marketing
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
Digital marketing is probably the best option for most. If you want to reach a particular group of people, wherever they may be, while keeping costs low, go with digital marketing. Doing so will also allow you to collect valuable information on your audience immediately so that you can create even more effective marketing campaigns.
However, there is still a place for traditional marketing. If you want to reach an older audience or a local audience, traditional marketing methods may be more productive and stand out better than digital marketing methods. Though these methods may seem “old,” the reality is that they’ve stuck around for a reason. They work!
CATT Marketing Funnel and Framework
There is a framework called CATT Marketing Funnel that can help you analyze the impact of your product or services on Internet users. CATT stands for content, attention, trust, transaction.
Wealth = n ^ CATT
Content: — Everything you do before selling a product or service is to create content and tell people that their product or services can solve your problems or help you with something.
Attention: — After creating content, it’s time to get the attention of a serious internet user who really needs your product or services.
Getting more attention means that more users know about your product or services.
Trust: — This is a very important phase. Trust among people is a very important part of digital marketing.
After attracting user attention, you create an atmosphere of trust with your user. When people trust you, they automatically come to you. When it is not, it is difficult. More trust means more transactions.
Transaction: — Now people trust you, it is time to sell tour products or services. Convert them into transactions.
This CATT marketing funnel and framework helps you find out where you are lacking for not having enough transactions.
The Integrated Digital Marketing Framework
Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form an effective online approach for your business. Here’s what it consists:-
- web development and design
- search engine optimization (SEO) and search engine marketing (SEM)
- content marketing
- social media marketing
- local listings management
- paid advertising (or pay-per-click advertising) campaigns
The idea behind integrated digital marketing is that, while each individual strategy doesn’t have a huge impact on its own, when used in connection, you can create a more influential online presence. And it’s not just some passing statement. It’s a Wholesome solution.
Why is personal branding so important?
Let me explain that to you…
Building a personal brand means telling the world who you really are and what it is that you stand for. It’s about influencing people’s perception of yourself and establishing your credibility.
It’s important because the best known will always beat the best. Basically, people want to hear from people, not from brands. For example, Elon Musk has a bigger following than Space X and Tesla
5 REASONS why personal branding is important:-
1. You Can Build An Audience, And An Audience Is a Leverage
When you have people listening to what you have to say online, eagerly waiting for your next article or video, you have an audience. And when you have an audience, you have access to something that everybody wants: people’s attention.
2. You Are Seen As More Credible Quality, in itself, is a credibility marker.
If someone Googles your name and nothing comes up, they assume you are just like everyone else — and that’s not what you want. By not having a presence online, you have a poor presence by default.
3. Cold Outreach Becomes A Viable Business Tactic
Do you want to know why most cold outreach doesn’t work? It’s because the people reaching out don’t have a strong online presence.
When you have a personal brand and an audience, the chances that someone will open your email or respond to your tweet are exponentially higher.
4. People Begin Inviting You To Things
How often do networking events really help you advance your career? How often do those “industry mixers” ever lead to anything worthwhile?
When you have a strong personal brand, people will begin inviting you to things that matter — whether these are in your immediate network or are just industry events at large. They see you as a leading voice in your industry and want you to attend because they believe you will add value
5. A Personal Brand Gives You The Ability To Reach For Bigger Opportunities
“Once you’ve established yourself in your niche online, and you have a loyal audience that regularly pays attention to the content you create, you have the unique opportunity to side-step into almost any parallel industry and immediately have a running start,” says J. P. Brun, president, and co-founder of HockeyShot, who has built a community around hockey enthusiasts who use the hashtag #HockeyShot to share their experiences
To build a personal brand,
Learn new skills through concepts, facts, procedures. Put your newfound skills to work, write about what you have learned and experienced through your work, now that you have a personal brand through your blog, have work experience, and have learned the fundamentals, start consulting other businesses instead of working for them. Now mentor others who want to become like you. Start your own product or service business with the understanding that you have developed about the market, the problem, and your own skills.
If you have read this blog post, I hope it helped you in some or another way, we should remember that first, we should make our fundamentals strong, then move ahead and there is nothing to conclude because marketing is day and night evolving, as needs will also be changed as time passes. We have to be adaptable by behavior every day and curious to know the basics of whatever we do.
please comment and let me know about you and your challenges further.
This is part of the Digital Deepak Internship Program. If you want to apply for Batch , link to https://deepak.me/internapply